PEOPLE MAKE BRANDS HAPPEN.

Brand Activation & Event Staff Agency

We bring brands to life through the right ideas, the right people and flawless execution on the ground.

From strategy to deployment, UpandUps designs and delivers brand activations and provides carefully selected event teams across Belgium and Luxembourg.

LET’S TALK ABOUT YOUR PROJECT

We are Upandups.

We make brands happen.

All over Belgium and beyond.

About Us

Bringing brands to life since 2008.

UpandUps is a Belgian agency specialising in brand activation and event staffing. Based in Liège and active across Belgium and Luxembourg, we support brands from strategy through to deployment, while also taking care of all on-the-ground logistics.

Since day one, we’ve been driven by one strong belief: brands are built where they meet their audience. That’s why we combine hands-on expertise, the right people and operational excellence to turn every interaction into a memorable brand experience.

Our strength? Bringing strategy, people and execution together under one roof. From selecting and briefing our heroes to coordinating and supporting them on the ground, we make sure every detail contributes to the success of your activation or event.

DISCOVER OUR SERVICES

Our services

BRAND ACTIVATION

Bring your brand to life. Create the experience. Make a lasting impression.

Brand activation is about bringing your brand to life where it meets its audience. In the street, in-store, on campus, at a festival or an event: we create experiences that capture attention, spark interaction and bring your brand closer to its audience. At UpandUps, this is where we thrive.

We create and deliver tailor-made activations, designed to generate emotion, drive engagement and achieve clear objectives: awareness, visibility, leads, traffic or sales. Street marketing, sampling, retail activations, product launches, immersive stands, festivals or mobile tours: every activation is designed around your brand, your target audience and your objectives.

From strategy to on-the-ground execution, we manage every stage of your activation: preparation, staffing, briefing, logistics, deployment and real-time follow-up. After the activation, we analyse the results to measure its impact, learn from the experience and optimise your future activations.

A successful activation is about creating a connection. A moment that matters. A memory that lasts. That’s where your brand comes to life — and that’s exactly what we create with you.

LET’S BRING YOUR BRAND TO LIFE

Our services

EVENT STAFF

The right people. In the right place. At the right time. At UpandUps, we select event teams that truly match your brand, your audience and your goals. Hosts and hostesses, brand ambassadors, promoters, entertainers, hospitality staff or sales teams: every person is selected for their attitude, professionalism and ability to connect with your audience in the right way.

But our work doesn’t stop at selection. Every team is briefed, prepared and supported to understand your brand, your event and their role on the ground. Before, during and after the event, we provide the coordination and follow-up needed to make sure everything runs as planned.

From one-off events to large-scale rollouts, we build teams tailored to each project, across Belgium and Luxembourg. Trade shows, corporate events, festivals, brand activations or VIP events: you can count on reliable, committed people who are ready to represent your brand the right way.

And Flanders? Of course. Want Nederlands is voor ons geen probleem!

Because ultimately, great event staff do more than just show up. They connect with people, bring your brand’s energy to life and help turn every interaction into a positive and memorable experience.

LET’S BUILD YOUR TEAM

WHY UPANDUPS?

Because the right people
make all the difference.

ENERGY & ATTITUDE

We select people with the energy, attitude and skills to represent your brand and naturally connect with your audience.
PROFESSIONALISM

Each member of our team is carefully selected, briefed and prepared. Punctuality, reliability and a strong sense of service: on the ground, every detail matters.
THE RIGHT PROFILE, FOR THE RIGHT BRAND

Every brand has its own identity. We select people who are the right fit, who understand its codes and know how to represent it authentically to its audience.